
And so to 2011.
There are, of course, all manner of predictions being thrown around for the New Year. Food-wise, there’s an awful lot being talked about ‘conspicuous thrift’. I also saw someone on twitter declare ‘cupcakes are dead! Long live the pie’. I thought I’d ask a few of my foodie friends what they thought we’d see in 2011.
Here’s what they thought:
Tom Aikens, Chef Proprietor of Tom Aikens Restaurant, Chelsea:
I think that people are still wanting more down to earth simple food that is more accessible and easy on the eye as well as the wallet ….
Catherine Phipps, food journalist, Guardian Word of Mouth:
The combination of rising wheat prices and interest in South American food will equal increased interest in different types of potatoes for our carb of choice. I also predict intelligent marrying of locavorism & fusion along the Momofuku line: local ingredients given a twist. Finally, everyone will start replacing their wooden spoons with spons! www.thesponco.com.
Journalist and food blogger Aoife from myadventuresinveg.blogspot.com:
I think 2011 will see people move even more towards veggie food. I think that more people will start experimenting with vegan (and vegetarian) meals - even if they don’t totally adapt their diet or lifestyle, they might dip their toe into the veg pool. With famous folk like Biz Stone (who founded Twitter), Olivia Wilde, and Ellen Degeneres spreading the veg word there could be a rise in people seeking out information on vegetarianism and veganism. Hopefully for most it would be more than just a ‘trend’ though. For me, it’s not about a ‘them and us’ situation with people who are veggie and who aren’t, so my ideal would be that people have more access to vegan food when eating out - I predict that more restaurants will cotton onto the growing popularity of vegan food and people like myself won’t have to drive waiters (and our friends) crazy asking for things without goat’s cheese! In other trends, I foresee American health food trends like agave syrup, chia seeds, green smoothies, brown rice syrup and nutritional yeast moving to the mainstream in Ireland and Europe.
Foodie and blogger The Glutton at gluttonyforbeginners.wordpress.com:
I fancy trying out more Middle Eastern food this year - I think it is time I dusted down Claudia Roden’s Arabesque. I suppose one thing I see more of is online speciality food ordering and I hope to do a bit more of that in 2011. Obviously a lot of people now do their food shopping online but I think more are moving towards buying certain things, like meat and veg, from specialist online providers rather than do an entire shop with one big supermarket. It reminds me of the way my mum used to shop years ago when I was a kid - going to each individual shop like the bakers, greengrocer, butcher etc but I will do it online rather than take a trip down the high street.
Food blogger likemamusedtobake:
I predict cake: lots and lots of yummy cake!
Food blogger Gráinne at upliftingfood.com:
I predict many gyms membership numbers going up from people reading the Irish Foodie blogs and eating all around them
Food geek/blogger, Jules who runs a business teaching children about the wonders of food and blogs at thebutcherthebaker.wordpress.com:
I think that due to the current financial climate the trend for comfort food is going to conutinue with a big resurgence in both sweet & savory pies (hurrah!) also cakes like carrot cake and banana bread are going to get prettier and take on cupcakes, it’s about time a cake that doesn’t require tonnes of sickly sweet icing takes off. In the summer the trend for edible flowers is going to grow and become more mainstream with edible flowers being more readily avaliable in shops.
Food blogger Cathy from homemademummy.net:
I predict 2011 will mean More but Less. More time and attention paid to creating fantastic food, but splashing out less often. That way we can still have fabulous treats but keep an eye on tightening budgets.
Helen, food writer and foodie gift expert at The Foodie Gift Hunter:
I’m going to go with hopefully a more successful punt this year on Finnish food having a moment, based on Turku being one of the European Capitals of Culture. Also the fact that a generation may have had the Moomins cookbook for Xmas which is an intro to Finnish food.
Food blogger and restaurant reviewer Elizabeth at Elizabeth on Food:
Burgers, burgers and more burgers. It’s been burger madness in London in 2010. Bar Boulud, Corrigans, Hawksmoor. It will be a matter of time before other restaurants (even Michelin starred ones) and countries will follow this trend. I’ve written a post on this subject a few months ago called: The hamburger, fast becoming slow food. http://elizabethonfood.typepad.com/elizabeth-on-food/2010/08/the-hamburger-fast-becoming-slow-food.html
Irish Blog Award winning food blogger The Daily Spud:
Naturally I predict that, together with a general trend towards more traditional dinners, potatoes will be the must-have accessory for the discerning diner in 2011 (and yes, I would say that, wouldn’t I!)
Photographer and food/parenting blogger Cara from frecklesfamily.com:
I predict meatballs are this years must have!
Food blogger Louise from usingmainlyspoons.wordpress.com
Wholewheat flour as a trendy new ingredient - see Kim Boyce’s book from last year, and Alice Medrich’s new cookies book as examples of baking that highlights wholewheat and different flours as having their own flavours. Plus, has the advantage of being cheap to experiment with.
Whoopie pies and macarons were clearly very 2010. Maybe 2011 will be year of the traybake, seeing an increase in sales of Australian Women’s Weekly publications?
Chocolate is going to get expensive, so maybe there will be more attention paid to where the beans are from, to help justify the higher prices that are going to have to be charged. Cadburys et al with Venezuelan varieties perhaps.
Donal Skehan, cookbook author, TV cook and food blogger at donalskehan.com:
Lots of very exciting predictions and things to be excited about in 2011!
Firstly the follow up to Nigel Slater’s amazing Kitchen Diaries will be out later this year which is most likely to be the highlight of my cookbook collection in 2011.
Of course the release of my AMAZING new book “Kitchen Hero: Bringing Cooking Back Home!” will be out in April alongside its 13 part series on RTE. The book and series will have lots of very tasty and easy dishes for everyone to try.
Last year there was a huge surge of interest in growing veggies at home, so I think this will increase again this year, growing your own is definitely on the rise.
Keeping chickens! I’m hoping to keep some chickens this year, when I finally convince my girlfriend, but it is something that is becoming more and more popular.
Lunchboxes: people aren’t spending what they used to on coffee and a sambo, so I think people will start looking back towards the kitchen and making their own lunchboxes. So expect lots of lunchbox envy in 2011!
Amy Lane, writer, cakeshop owner and food blogger at amylane.wordpress.com
I think there will be a big upsurge in home baking this year, with another series of the Great British Bake Off providing yet more inspiration. I predict that the regular cupcake will go mini in 2011, with the bite-size version becoming more popular. I also think people will become more experimental, trying out some baking that is a little trickier in particular macaroons and artisan breads.
Nick Coffer, radio presenter, food blogger (and vlogger!) at mydaddycooks.com and cookbook author:
I think one of the big trends in food blogging for 2011 will be… more food blogging! Setting up a food blog is such a quick, cheap and easy process - you can be up and running and publishing posts literally within minutes - that I think that food blogs will become ever more numerous. Which is great news for readers because it gives us the opportunity to enjoy content from brilliant foodies and great writers who would not have had a similar forum to express themselves on, even barely a few years ago. My advice to new food bloggers is to find a unique angle. I know that is easier said than done but standing out from the crowd is key to building a following. And blog because you want to. The most successful bloggers launched their blogs as labours of love rather than as a means to earn income or become writers. I launched my own blog to stay sane at a time when I was a stay-at-home dad, struggling to find new creative ideas after my business was hit in the recession in 2009. I had no idea that it would take off as it did and I think that a key part of this was the fact that it was launched as a piece of fun rather than with a master-plan. The best blogs are the most natural as this is what will engage your readers most. I am fortunate because blogging has opened up a new career for me (the “My Daddy Cooks” book is published via Hodder & Stoughton in May 2011 and I present a weekly food show on BBC Three Counties Radio) but the most important thing remains to produce interesting and vibrant content which people will want to read. If you do that, people will follow you and your blogs!
And for me? I think the biggest food trend will be a continuation along the path of responsibility: respect for the animals that provide our food (high welfare, free range) and support of local food producers (I love Catherine’s ‘locavorism’ term, above).
I’ll be continuing to embrace good food, cooked with local, sustainable ingredients, where at all possible (until they invent local lemons, I’ll still be buying those pesky flown-in ones). The only cookery book you will need, to support you on this most responsible of journeys is the beefy and quite amazing Food from Plenty by Diana Henry - helping you make the most of your ingredients, be they a saved-for free-range shoulder of pork, or a glut of windfall apples.
Oh, and this week I’ll be replenishing my chicken family too - watch this space!