So earlier this week I was up and about at some ungodly hour, puzzling as to where exactly the car park spaces were supposed to be under several inches of ice in a windswept train station car park.
Still, it got better, as when we got to Yeo Valley’s beautiful organic garden and tea rooms in Somerset, they’d got the log fire burning and tea and biccies laid out ready for us (home made chocolate and mint – very yummy indeed). The gardens look beautiful even in the winter:
As you might know, I work with Yeo Valley Organic as an advocate, (along with Laura, who nearly missed her connecting train and managed to catch it by an ungainly sprint across the platform, hurling people out of her path as she went). We work with them on new ideas, feeding back information from a consumer’s point of view, and basically loll around eating as much of their yogurt as possible. Yup, it’s a tough job.
This week, then, it was all about the new look. Most of us already know that Yeo Valley’s farmers are British organic family farms, (which are more sustainable than intensive mass dairy production) but they really want to get that message across. Let’s face it, they have SO much going for them: beautiful organically-run farms in gorgeous Somerset, the stunning organic gardens and tea rooms, amazingly committed staff and fantastic organic products too.
So in their quest to be ‘100% Yeoganic’ (which is obviously much more than just ‘organic’) they’re going back to their roots, with fab new flavours, lovely new packaging and a gorgeous new website to match. The yogurts have all had a ‘facelift’ too, with an amazing new.. erm… bacterium or something? (sorry, I was too busy eating yogurt during this bit) which is much creamier (without being ‘fattier’).
Here’s our tasting table. You’re jealous, right?
My particular favourite was this little beauty – a limited edition flavoured with blackcurrant and a fragrant hit of elderflower. Absolutely delicious:
There are also some brand new products, which we’re probably not supposed to tell you about, but hey, you know I’m an oversharer. Talking of oversharing, how about these new Top Notch yogurts, with a layer of fruity conserve on the bottom. The sticky fig and honey is TO DIE FOR:
And you can see the gorgeous new packaging for the milk and butter in the background there. Here’s a close-up:
and here’s all the new packs of pots and the cute new children’s products (including Yeo Tubes with some fabulous cow jokes). I think the smoothies are great for older children – they have bigger pots and more sophisticated flavours like peach and passion fruit, and mango and pineapple. You can take the outer carton off and inside you can cut out and build a 3D cow. I tried to bribe them into giving me one of the 3D cows, but they’re not out yet. Boo.
Stuff to look out for:
- the new ‘Mild and Creamy Natural’ – a lovely creamy version of Yeo Valley’s natural yoghurt. I can see this being a great substitute to cream, dolloped on apple crumble and splodged on warm chocolate brownies… mmmmm.
- new 0% fat yoghurts all thicker and creamier
- Fab new recipes including even yummier strawberry and raspberry flavours, blueberry with a hint of lime, a scrummy rhubarb flavour and a very posh raspberry and passionfruit one too.
- the Greek Style yogurts – so thick the spoon stands up in them (check out my fave: coconut)
- there may even be (shhhhhhhh!) some really creamy rice pudding in the pipeline.
All this lovely new stuff will be appearing in the shops very soon. Last photo is probably my favourite pot of all. The classic strawberry. Whoever thought you could look at a pot of yogurt and think ‘wow, that’s pretty’, but it really is:
Thanks, as always, to the fabulous team at Yeo Valley, for endless tea, delicious grub, heowge amounts of yogurt, tons of laughs, and ‘Yeo Em Gee!’ those puns xx